Cookie Policy
See also Privacy Policy, Terms of Sale, Terms of Use, Tax Strategy, & Refund Policy
1.INTRODUCTION
Graff Diamonds Limited (referred to as “Graff”, "we", "us" or "our") is committed to protecting your privacy. This Cookie Notice explains what cookies are, what types of cookies are placed on your device when you visit our website and how we use them. Please see our Privacy Notice for further information on how we process your personal information.
2.WHAT ARE COOKIES?
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or other identifier. A cookie also may contain information about your device, such as user settings, browsing history and activities conducted while using our services.
3.WHO CAN DROP COOKIES?
(a) First-party cookies
First-party cookies are placed on your device directly by us. For example, we use first-party cookies to adapt our website to your browser’s language preferences and to better understand your use of our website.
(b) Third-Party Cookies
Third-party cookies are placed on your device by our partners and service providers. For example, we use third-party cookies to deliver adverts more relevant to you and your interests.
4.HOW LONG DOES A COOKIE STAY ON MY DEVICE?
(a) Session Cookies
There are session cookies and persistent cookies. Session cookies only last until you close your browser. We use session cookies for a variety of reasons, including to learn more about your use of our website during one single browser session and to help to use our website more efficiently.
(b) Persistent Cookies
Persistent cookies have a longer lifespan and aren’t automatically deleted when you close your browser. These types of cookies are primarily used to help you quickly sign-in to our website again and for analytical purposes.
5.WHAT DO WE USE COOKIES FOR?
When you visit our website, we give you the opportunity to choose which optional cookies are set on your computer. Cookies that are necessary for functionality, security or accessibility are not optional cookies.
Like most providers of online services, where we have your consent, we use cookies to provide, secure and improve our services, including by remembering your preferences, recognizing you when you visit our website and personalizing and tailoring ads to your interests. To accomplish these purposes, we also may link information from cookies with other personal information we hold about you.
The tables below explain the cookies we use and why.
5.1. Essential Cookies
Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwsid | 1st Party | Current session | Identifies the current browsing session. |
| sid | 1st Party | Current session | Identifies the current browsing session. The Salesforce Reference Architecture (SFRA) uses this to determine whether to display the cookie hint content asset. Only used by SFRA and by customizations. |
| dwsecuretoken_ | 1st Party | Current session | Used with dwsid to secure the session through HTTPS. |
| Country | 1st Party | Current session | Boutiques the country of the user based on geo-location. |
| Language | 1st Party | Current session | Boutiques the language the user selects for the storefront. |
5.2. Non-essential Cookies
5.2.1. Preference Cookies
Preference cookies enable a website to remember information that changes the way the website behaves or looks.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwcustomer_ | 1st Party | 180 days | Identifies a registered shopper. Used only when the shopper selects Remember Me. (This is an optional website feature.) |
| dwsourcecode_ | 1st Party | Varies from 0-999 days | Boutiques the source code for campaign and affiliate tracking. You set the lifespan of this cookie for each source code in Business Manager |
5.2.2. Statistics/Analytics Cookies
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information about the website traffic.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| dwanonymous_ | 1st Party | 180 days | Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. For example, this is used to track basket and order activity and for analytics. It is not used for any activity that occurs after the shopper registers an account. |
| dwac_ | 1st Party | Current session | Boutiques the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone. |
| dw_dnt | 1st Party | Current session | Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, and ActiveData). Commerce Cloud sets it with each page response. |
| dwpersonalization_ | 1st Party | 180 days | Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, then the value is cleared when the shopper logs out. |
| _gat_UA | 1st Party | Session | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
| _ga | 1st Party | 2 Years | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
| _gid | 1st Party | 1 Day | These cookies collect information about how the user interacts with the website, for instance which pages are visited, if error messages are displayed. All the information these cookies collect is aggregated and therefore anonymous. |
5.2.3. Marketing Cookies
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
| Cookie name | Source | Expiry | Purpose |
|---|---|---|---|
| NID | 180 Days | These cookies are used to deliver adverts more relevant to you and your interests. | |
| PREF | 730 Days | These cookies are used to deliver adverts more relevant to you and your interests. | |
| MUID | Bing | 13 Months | These cookies are used to deliver adverts more relevant to you and your interests. |
| fr | 3 Months | Facebook visitor recognition cookie. |
6.HOW CAN YOU CONTROL AND DISABLE COOKIES?
Some web browsers provide settings that allow you to control or reject cookies or to alert you when a cookie is placed on your computer. The procedure for managing cookies is slightly different for each internet browser. You can check the specific steps in your particular browser help menu.
You also may be able to reset device identifiers by activating the appropriate setting on your mobile device. The procedure for managing device identifiers is slightly different for each device. You can check the specific steps in the help or settings menu of your particular device.
The changes you make to your cookie preferences may make browsing our website a less satisfying experience. In some cases, you may even find yourself unable to use all or part of our site.
Opting out of advertising cookies does not mean you will not see adds – it means you won’t see personalized advertising from the companies that participate in the opt-out programs. Also, if you delete cookies on your device after you opted out, you will need to opt-out again.
7.WHAT HAPPENS IF I DISABLE COOKIES?
The changes you make to your cookie preferences may make browsing this website a less satisfying experience. In some cases, you may even find yourself unable to use particular features or parts of this website.
8.HOW TO CONTACT US?
If you have questions about this Cookie Notice, here’s how you can reach us:
• Email: data@graff.com
• Postmail: 28-29 Albemarle Street, London, W1S 4JA