The Graff Difference

The Diamond Experts

At Graff, everything begins with the diamond: the most precious material on earth and a symbol of love for thousands of years. For over six decades, Graff has been renowned for transforming the hidden wonders of the earth, weaving dreams into reality with each exquisite jewel it creates.

With a legacy of cutting and polishing some of history’s greatest gems, discover why Graff's diamonds are considered the finest in the world.

Making Diamond History

Spanning several generations of the Graff family, Graff is unique in the world of diamonds. As custodians of some of the world’s most celebrated stones, the incredible collection of precious gems in Graff's vaults is a testament to the expertise, experience and pioneering spirit of the family, whose reputation for diamond excellence is unparalleled.

More so than any other, Graff has been responsible for the transformation of some of the most important diamond discoveries of the past 100 years. These include the legendary 1,109 carat Lesedi La Rona, which yielded the largest square emerald cut diamond in the world.

The Graff Vision of Beauty

There is no blueprint for an ideal diamond at Graff. With exceptional artistry and design, traditional time-honoured tools and cutting-edge design technologies are used to maximise the beauty of a diamond and reveal the subtlest nuances of light, fire and brilliance.