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    The House

    Home to the most fabulous jewels in the world

    Our story unfolds over six decades — driven by the pursuit of craft, a fixation with detail and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity and craftsmanship.

    Model holding the Graff Lesedi La Rona famous diamond

    WELCOME TO A FABULOUS WORLD

    This is Graff

    For over half a century our House has represented the rarest gemstones. Generations of the Graff family have employed their expertise and experience, personally selecting every stone and – uniquely among diamond houses – presiding over every step of its journey. No stage is bypassed. No shortcuts are taken. Only perfection matters.
    Mr Laurence Graff OBE stands in front of a vault

    Beginnings

    THE ORIGINS OF AN EXCEPTIONAL LEGACY

    Close up of a model wearing a Graff blue and white diamond high jewellery necklace

    Creating Diamond History

    Famous Diamonds

    NEWS & FEATURES

    A Graff pear shape pink diamond high jewellery ring

    READ: A RARIFIED WORLD

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      DELAIRE GRAFF ESTATE

      Laurence Graff and children in South Africa

      FACET FOUNDATION

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      Seoul, Lotte Department Store Main Salon

      Lunar New Year Gift

      Step into a world of timeless elegance as Graff unveils its new Lotte Department Store Main Salon. Book an appointment today and discover extraordinary jewellery in an exclusive setting.